Read the course in working order
Lecture archive
This section gathers the 15 lectures of the course. Each lecture focuses on one visibility problem, then ends with a short test for self-checking. I recommend reading in programme order if you are new to ChatGPT optimisation. If you already have a specific problem in front of you, such as a confused location, missing source trail or bilingual mismatch, you can also enter through that topic and work outward.
The 15 lessons
Lecture 1 Separate ChatGPT optimisation from SEO habits Séparer l’optimisation pour ChatGPT des réflexes SEO with a self-check test Memory Lecture 2 Trace how a firm becomes knowable Retracer comment un cabinet devient identifiable with a self-check test Memory Lecture 3 Audit what ChatGPT currently gets wrong Auditer ce que ChatGPT comprend actuellement de travers with a self-check test Workflow Lecture 4 Build the facts ChatGPT can find Construire les faits que ChatGPT peut trouver with a self-check test Entity Lecture 5 Write statements ChatGPT can lift accurately Écrire des énoncés que ChatGPT peut reprendre correctement with a self-check test Extraction Lecture 6 Keep firm evidence current despite cutoffs Garder les éléments du cabinet à jour malgré les limites de connaissance with a self-check test Memory Lecture 7 Stop name location and category confusion Éviter les confusions de nom, de lieu et de catégorie with a self-check test Entity Lecture 8 Align Dutch French and English evidence Aligner les éléments en néerlandais, français et anglais with a self-check test Entity Lecture 9 Use third-party signals without copying noise Utiliser les signaux tiers sans recopier le bruit with a self-check test Trust Lecture 10 Correct misinformation at the source level Corriger la désinformation au niveau de la source with a self-check test Trust Lecture 11 Optimise differently for browsing and memory Optimiser différemment pour la navigation web et la mémoire with a self-check test Browsing Lecture 12 Decide when a custom assistant helps Décider quand un assistant personnalisé aide vraiment with a self-check test Workflow Lecture 13 Measure naming accuracy over time Mesurer l’exactitude du nommage dans le temps with a self-check test Workflow Lecture 14 Compare against the competitor ChatGPT favours Comparer avec le concurrent que ChatGPT favorise with a self-check test Entity Lecture 15 Build a repeatable agency workflow Construire un workflow d’agence répétable with a self-check test Workflow
Use the lectures with a real firm beside you.
The examples make more sense when you compare them with actual pages, directories and AI answers.